While it’s important to invest in the big picture to make your site great, sometimes the smallest details make a big difference. For instance, the favorite icon personalizes your site in the users web browser. This increases the marketability of your site, by putting your brand in the normal view of the users experience. I tend to use Mozilla Firefox as a browser. One of its’ features is the “Bookmark Toolbar”, which allows you to keep your everday favorites right in front of you. This is instant product placement.

What do you really need? That is the question that needs to be answered. Sometimes an out-of-the-box CMS (Content Management System) is the best tool for the job. Sometimes, a custom web engine is more along your lines. Your answer depends on your context and unique needs. Contact us today if you want to talk about your technology needs.